Rick McKenna, President of Boston based marketing agency Wallwork Curry McKenna, outlines practical steps to doing business in America to Rick Brutti.
Rick is a frequent speaker around the US and the UK, and specializes in helping UK companies enter the US. He also works with medical devices, public utilities, consumer products, emerging technology, beer/wine/spirits, travel destinations and financial services companies across the US.
If you want to operate successfully in the US market or with American colleagues or other stakeholders, it is essential to get a really good understanding of how business works in the US and how Americans interact in the work-place.
Wallwork Curry McKenna is a full service traditional and interactive marketing firm based in Boston. WCM works with regional, national and international clients covering the range of industries including luxury products, professional services, finance, technology, public utilities and health care. Clients include Harvard Pilgrim Healthcare, Cisco Systems, AAA, Lahey Clinic, Boston Private Bank & Trust Company and United Water.
Rick is active with many for-profit and not-for-profit organizations including serving on the board of directors of the British American Business Council of New England (BABCNE); is on the Board of Directors for environmental advocacy groups Save the Harbor/Save the Bay based in Boston and The Friends of Winter Pond based in Winchester, MA. He also serves on the boards of directors for pet products company Mollibrands, government contractor QSL LLC, and GDM Software. He is also on the business advisory group for Zoo New England.
Rick studied Classical Philosophy while at Boston College and received a Master of Science (MS) in Public & International Relations from Boston University’s College of Communications.