THE MEDIA UPDATE - BROADCASTIDEAS.COM & DIGITAL SOLUTIONS

Know Trends, Connect Futures.  Broadcast Ideas & Digital Solutions

NEW YORK YANKEES HALL OF FAMER YOGI BERRA SAID…”WHEN YOU GET TO THE FORK, TAKE IT!”  AND, FIRST QUARTER 20-17 IS ONE VERY BIG FORK IN THE MEDIA ROAD. I’M CLARK SMIDT WITH AN UPDATE FROM BROADCASTIDEAS.COM.  

IT’S ALL ABOUT EFFECTIVE MESSAGING:  CONTENT, CURATION & PRESENTATION.  BUT, IT’S NUTTIN’ HONEY, WITHOUT CONNECTION.  THE POWERFUL NEW HOOK UP IS DIGITAL AND BROADCASTING:  THE SIMPLE FIT OF DIGITAL’S LIGHT SPEED CLAIRTY WITH TV & RADIO’S ESTABLISHED PLATFORMS.

 

 

TODAY’S MULTIPLE CHOICE – OF CHANNELS, THE WEB, BLOGS, HD, CABLE, AUDIO AND BROADCAST DELIVERY – IS A BATTLE ROYALE FOR ATTENTION.  IT’S DARWIN TYPE MEDIA:  ADDATIVE RADIATION AND SURVIVAL OF THE FITTEST!   

20-17 IMPORTANT GAME CHANGERS:  

  • THE FCC SPECTRUM AUCTION …NOW GIVING SOME BROADCASTERS WINDFALL CASH FOR SELLING BACK THEIR TV STATIONS’ BANDWITH.  THE FCC SPECTRUM AUCTION …NOW GIVING SOME BROADCASTERS WINDFALL CASH FOR SELLING BACK THEIR TV STATIONS’ BANDWITH, BILL BINNIE IN NEW HAMPSHIRE GOT CLOSE TO $100 MIL.  
  • BOOMER BUYING POWER – AD AGENCIES STILL COVET FRUGAL   MILLENIALS, BUT MISS THE BIG, OLDER, LOW HANGING FRUIT.  
  • NEW, EXPENSIVE MUSIC LICENSING…GREEDY COMPANIES FORGET RADIO CONTINUES TO GIVE RECORDING ARTISTS TREMNDOUS EXPOSURE.  
  • AND, EVERYBODY IS A STAR…. ANYONE CAN U-TUBE, SNAP-CHAT, BLOG, INSTAGRAM OR FACEBOOK….ANYTIME, ANYWHERE.  

THE BIG CHALLENGE: SORT IT OUT, STAND OUT AND SHOW ME THE MONEY!  MORE THAN EVER, RADIO…CONNECTS.  YOU CAN CALL IT: AUDIO DELIVERY, INTERNET, SMART PHONE, BROADCAST OR YOUR TRANSISTOR SISTER ON STERIODS.  BUT, TRIED & TRUE, RADIO’S FOR YOU – EVERYWHERE, WIRELESS & FREE.

BROADCAST RADIO:  THE MAGIC MESSENGER DELIVERING CUSTOMERS WITH OVER 10 TIMES ROI – RETURN ON INVESTMENT.  TURN ON & TUNE IN.  FROM BOSTON, I’M CLARK SMIDT….AT BROADCASTIDEAS.COM.