Better Business Bureau also known as BBB is a platform where people that are interested in doing business with a firm can find out details about the firm and if such firm is trustworthy. It is a platform that has the aim of becoming a trailblazer in building the level of trust that exists in the marketplace. Better Business Bureau offers services that can go a long way in helping you obtain satisfaction from a transaction. It can also help you have the right information at your fingertips before going on with a transaction.
Better Business Bureaus came into existence 75 years ago. When they were initially established, their role was to ensure that fraudulent activities did not occur in advertising. They moved on from here and got to the point they are in at the moment. They are in existence today because of the belief by some businesses that issues of abuse in the market place can be dealt with effectively. BBBs are not owned by the government. They are owned by private individuals and work closely with agencies wit are run by the government.
How is Better Business Bureau of Help to the Average Person?
Due to the existence of the Better Business Bureau, you no longer need to carry out a transaction without having necessary details at your fingertips. This way, it can be of direct, as well as indirect help to you. Some ways in which Better Business Bureau can be of help to you are;
- You can have good access to vital information about a firm before going ahead to do business with such a firm
- It can come in very handy if you have to resolve a complaint that you hold against a firm.
- It helps you have access to the right piece of information. This way, you can make the right choices when making a purchase.
Better Business Bureau selling and advertising practices
- Ensures selling and advertisement practices are ethical
- Helps customers stay cautious when there is a bad business practice. This is even more important if the business involved is not willing to put away its bad traits.
- Helps consumers have access to needed information. This is done through radio, newspapers, printed literature, and television.
- It makes vital information on consumer subjects available to members of the public.
Better Business Bureau Handles more Inquires than Complaints
A lot of people are of the idea that the Better Business Bureau is known for complaints. However, contrary to what a lot of people assume, Better Business Bureau is more associated with inquiries than complaints. The reason for this is a lot of customers know they should consult Better Business Bureau when they have to carry out transactions with companies that they do not know much about. This way, there is a major reduction in the likelihood of complaints coming in as most customers already know what to avoid when they dealing with companies that they no little or nothing about.
How Does Better Business Bureau Handle Complaints
All things being equal, Better Business Bureaus prefer complains being tendered in written form against them being expressed orally. This way, efficiency, and accuracy can be ensured. Once a complaint is submitted, it is looked into by a consumer service specialist. When the firm involved in the transaction with the customer cooperates, the issue usually gets resolved satisfactorily.
While a lot of firms are known to cooperate with consumer service specialists, they do not all cooperate. So, if after complaints by a customer and investigations by a consumer service specialist, a firm refuses to cooperate, the fact that the firm does not cooperate with investigations is noted and it serves as a reputation of such firm. This implies that in the future when customers are carrying out inquiries about such firm, they would be advised against carrying out transactions with them.
What is Consumer Arbitration?
A lot of Better Business Bureaus have put consumer arbitration programs in place to ensure that customer/business issues are well resolved. The regular way in which these disputes are resolved is through the use of mediation. While not all issues can be solved by mediation, a lot of issues actually get solved this way.
When an issue cannot be solved by making use of mediation, the use of arbitration can be employed. Before the discovery of arbitration, when a dispute was not resolved by mediation, the next thing to do was to take the dispute to the court. While taking disputes between business and customers to court can get issues solved, this route usually requires money and time which many people might not have enough of. Unlike issues which are handled in court, arbitration is not demanding of time and money. Furthermore, it is legal and binds the parties involved legally.
What Details about Firms Do Better Business Bureaus Have
When a customer contacts a Better Business Bureau before going ahead to do business with any firm, the BBB gives such customer some information which is very dependent on the records of the company involved. The report which Better Business Bureaus give to customers making inquiries about a firm is usually a put together after looking into the firm’s record based on the information gotten from Better Business Bureau investigations on such firm.
What are the Actions Better Business Bureaus Never Carry?
Better Business Bureaus might be able to give customers all the information that they need concerning a firm. They, however, never give customers any legal advice. Furthermore, it is not in the place of Better Business Bureaus to breach a contract or make it void. That’s not all. BBBs do not get involved in any types of collections and also do not give out any form of credit information.
Better a Business Bureaus do not play the role of a reference or give endorsements and recommendations. Also, they do not judge the price that is attached to the merchandise.
How effective are Better Business Bureaus
Yearly, millions of customers contact Better Business Bureaus to help solve the issues they have with firms. According to statistics, a lot of the complaints that are placed on the desks of Better Business Bureaus get fixed.